Wednesday, 30 November 2011

Generating Website Traffic With SEO Search Engine Optimization

If you own or manage a website, you know that the very first thing you need to get in order to be successful is traffic. Although there are many forms of generating visitors to your site, the most important and cost effective method is by obtaining top ranking positions amongst the search engines for search terms that are related to your business.

Of course you can easily get traffic instantly by using adwords and other Pay Per Click (PPC) services. However, this form of search engine marketing (SEM) has become so incredibly expensive with keywords cost as much as $25 per click that most website owners simply cannot afford to compete in this arena with companies that have big advertising budgets. In addition, PPC traffic only continues coming as long as you keep paying for it. The minute you stop you adwords campaign, the traffics ceases.

On the other hand, generating traffic from obtaining top search engine rankings is a different story. Once you achieve top 10 positioning for a variety of keywords related to your site, then new customers will find you. Basically, traffic from top search engine positioning is is the best traffic you can get as it will be highly targeted and relevant to your website as well as continue coming to you on a daily basis, without having to pay any type of per click through visitor fee.

So…how does one get page one, top 10 search engine positioning for their desired keyword search phrases? Well there are several factors that play an important role such as good keyword research, title tags, relevant URL addresses, keyword rich quality content and a few other items. However, out of all of those important items that must be optimized to help increase your chances of top 10 rankings, the most important item by far is having a truck load of quality relevant backlinks to your web pages. The more links you have, the better your rankings will be.

Getting relevant backlinks is probably the most arduous task in search engine optimization. How do most webmasters go about obtaining those links? Via one or a few of the methods below.:
Submit their website to online directories.
Engage in online forums through blog commenting (note the comments on this blog).
Write articles for websites such as Ezine Articles or eHow.
Send emails to other websites and ask to exchange links (not recommended).
Purchase links from link brokers or SEO link companies.
Hire an seo consultant such as Anthony Nunes to do the work.

If you would like to find out how my SEO Consulting can help you increase traffic with top search engine rankings, don’t hesitate to contact me today.

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