Saturday, 7 January 2012

Who’s the Fastest Browser of Them All? Firefox 9 for Windows 7, Safari 5 for OS X Lion

Every so often, Tom’s Hardware runs what it calls a “Web Browser Grand Prix,” putting the latest browsers through a battery of grueling benchmarks. The last throwdown took place in August, and was notable for its inclusion of a “hackintosh” computer, except that wasn’t enough for Mac-heads, who worried the results might be biased for lack of an authentic Mac in the mix.

Until today: TH just published one of its multipage, exhaustive benchmark features, pitting Chrome 16, Firefox 9, Internet Explorer 9, Opera 11 and Safari 5 against each other. The test machine? An 11-inch MacBook Air with a 1.8GHz Intel Core i7 processor running OS X Lion and Windows 7 Ultimate 64-bit (via Apple’s Boot Camp) — about as apples-to-apples as you’ll get in cross-platform Mac/Windows testing.

(MORE: Google Demotes Itself in Its Own Search Results)

The results are fascinating if you have time to comb through them, derived from what TH calls “core, observation, dated, and quarantine” tests, each keyed and weighted to reflect TH’s experience with the benchmarks and how trustworthy their results are. The tests consist of routine activities, ranging from startup times and cached or uncached page loads to each browser’s chops running stuff like Java, Silverlight, Flash and HTML5.

And the winners: On Windows 7, Firefox 9 (Safari took last place) and on OS X, Safari 5 (Firefox took last place). But here’s the interesting bound-to-be-contentious part — the overall winner was Firefox 9 on Windows 7. TH writes:

The red bars that occasionally appear in our charts denote when an OS X-based browser beats all of the Windows 7-based competition. We use the word occasionally because we only had to switch the Mac OS X green bars to red four times. That’s four out of 35 eligible charts, as opposed to the 10 out of 29 OS X earned on the Hackintosh system we used in Web Browser Grand Prix VI: Firefox 6, Chrome 13, Mac OS X Lion. While many Mac fans expected to see OS X really hammer Windows 7 on a genuine Mac, the home court advantage didn’t do Apple any favors.

One thing TH’s benchmarks can’t measure: stability. Safari 5 for OS X Lion crashes routinely for me, no matter the number of clean OS X Lion rebuilds, a dearth of browser extensions (read: zero), my diligence in keeping all plugins updated (e.g. Flash) or my relatively spartan applications load. For some reason, once I have half a dozen tabs open in Safari 5, working mostly in WordPress, I have to deal with occasional (as in a few times a week) “the page isn’t responding, force reload?” error messages, which basically reboot the entire browser, wiping any volatile data, clearing my cache, and forcing me to log back into the five or six services I use to work daily.

And so I’ve been using Chrome, which seems more responsive than Safari to me (I would have argued, not scientifically mind you, that it was the faster browser until seeing TH’s benchmarks). So much for psychological objectivity!

Thursday, 5 January 2012

Adwords Optimization

Adwords Optimization
Adwords Optimization
Adwords Optimization
Adwords can be the most effective and the most reliable way to drive massive traffic to one's website. This may sound simple to take Adwords services from giant search engines like Google, Yahoo, Bing etc but professionals advice that you should rely only on Adwords service providers for the same.

Why Adwords Optimization is required?
If you do not have the required experience in dealing with all Adwords issues then it is better you rely on those who have the experience in providing Adwords services. Adwords Optimization is the key to gain proper results through Adwords in search engines.

Often Adwords advertisers complain about less conversion rate or low presence or ranking in search engines. They grievance about dissatisfaction from Adwords services but do not fully understand this that if their add has low ranking in search engines then it is because of their wrong choice of the keywords. If the keywords chosen are irrelevant or have no connection to the business services you are providing then naturally search engine ranking will get effected.

It is always advisable that you should take Adwords Optimization services from expert Adwords Optimization Service Providers.

It is of preliminary importance that Adwords such as Google Adwords, Yahoo Adwords, Bing Adwords, MSN Adwords etc should be optimized properly and if they are not optimized then getting desired results will remain a dream. It is always very important you improve the quality of the adds by selecting the keywords much more relevant to your business services or products. Increasing a bid may sometimes work wonder.

Take help of the Adwords professionals who know how to increase the quality of your Google Adwords or Yahoo Adwords etc. Take the most reliable services to gain higher ROI (Returns on Investment) from our Adwords optimization services. Get your Adwords optimized properly from professionals and gain presence in search engines.

Branding or SEO?

Branding or SEO
Branding or SEO?
Within marketing there are two giants, SEO and branding. Where many choose one or the other, new marketing strategies have proven to assist in creating a brand while still deploying effective SEO campaigns. However, unlike websites that concentrate only on SEO, sites that are attempting to create a brand are limiting their SEO for stronger branding. This is a practice that might be hurting you rather than helping you. Here are a few ways to create an effective SEO campaign while still working towards a strong branding.

Choose Your Domain:

What’s in a name? In the case of branding, everything is in the name. Just like,, or, the name says it all. If you are attempting to create a brand your domain name is important. This is going to be the first mention of your brand when someone wants to visit you online. Though many SEO marketers create domain names that relay the message of their sites, in branding you want to relay the brand you are creating.

When choosing your domain, you will want to choose one that is easy to remember, is recognizable, and identifies your site. You don’t have to be a company to have a brand; you just have to have identity and something the people want. Just like, anyone with anything of value can create a brand that people will recognize.

Create an Identity:

The most important aspect of branding is to create an image people will recognize. If you see an apple with a bite taken, you automatically associate that with Apple. If you see a large golden M, then you are probably craving a Big Mac from McDonalds. Identity is imperative to branding but also to SEO.

You don’t have to create an icon or logo that identifies your site, though it does help. Branding and SEO are both about getting your site and message out. With that said, you will want to be sure your site, message and identity is unique. This is hard considering the vast amount of information on the internet, but it is possible. Take your message and create a unique twist that you can create your identity from.

Use Your SEO Campaign for Branding:

In the past few years, many believed that you had to choose between SEO and branding, however, branding and SEO should go hand in hand to be successful. If you have created a unique identity that defines who you are, include it in your SEO. Utilize keywords, meta-tags, and advertising to get your brand out there.

With social media playing a huge part in SEO and advertising, you can assist your branding with the same tool. Create a Facebook page or Twitter account for your brand. Get involved in the community with new posts, latest news, or information that will engage your followers. This is a great way to get your brand name on the lips of thousands.

Blogging for Your Brand:

There is a trend that many are using to build SEO and backlinks with ease. Guest blogging is a simple way to get your brand out there while increasing your SEO strategy. Find sites that are relevant to your message and offer guest posting. This will create valid backlinks as well as include your brand name in the posts. This is the perfect example of how SEO and branding should go hand in hand.

Branding and SEO marketing were once a black and white decision. Now you can create a brand without compromising your SEO strategy. Find new and effective ways to include your brand name in your SEO and also add to your SEO by including your brand.

About the guest author: Nate Dorcett works with businesses small or large on the best experiential marketing agencies to use for their needs.

This is an original article published on SEO Desk with exclusivity.

Enter the Amazing World of Google Adsense

Google Adsense
Google Adsense
 If you have tinkered around with Google to earn some online income, then you must have heard of Google Adsense! The concept is deemed simple by many and hence is also often confused. Proper understanding is necessary if one wants to use it to earn regular income. Lets take a brief look at some of the strategies that one could use to make the process lucrative and increase ones overall revenue.

Before we begin with the strategies, lets briefly understand and define Adsense. Google calls it a free and easy way to display targeted ads on publisher’s website and dish out pay per click Adword results. The publisher can choose to display text, video or image advertisements. It also gives publisher the choice to use Google search bar, which would be used to fork out relevant ads directed to the Google SERP. Once the publisher formally registers, the income is generated on Cost per Click or Cost per Mille basis.

Now coming back to the strategies that must be used, go through the following points.

• Ads must be part of the content
• Pay attention to the classification of where you place your ads
• Always favor text based ads over image based ads and pay attention to their sizes
• Avoid using borders for your ads
• Show only relevant ads and block the unsuitable ones